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About The Alternative Foodie

Red Chili Peppers

If you're an early stage or start-up food and beverage company looking for business help, you've come to the right place.

We have over 20 years' experience providing sales strategy and execution for F&B start-ups looking to scale into alternative channels, foodservice, and non-traditional spaces. 


Working directly with our owner Rachael Goodrich, you will receive leadership and vision to:

  • Craft your strategic direction

  • Develop organizational roadmaps

  • Negotiate supplier and distributor agreements

  • Secure a competitive advantage

  • Holistically navigate all non-retail channels


We offer value-added services for companies that are looking to identify out-of-the-box opportunities, disrupt the industry with new products, supplement existing staff, and/or be a catalyst to initiate change.

The benefits of working with The Alternative Foodie include:

  • Strategic analysis & planning

  • Sales execution by a foodservice veteran

  • Speed to market

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