Meet The Alternative Foodie
The Alternative Foodie is a collaborative team with 100+ years of combined foodservice and channel expertise. Strategic, hands-on, and results-driven, we partner with emerging brands to navigate new opportunities, streamline operations, and scale with confidence.
100+ years experience
Broker-level reach
Operator-first
Coast-to-Coast
Why We Started
The Alternative Foodie was born from a simple truth: early-stage brands need more than a name on a broker roster. They need a strategic partner inside foodservice who will actively make the rounds, open doors, and stay close to the business. After years working with distributors, GPOs, and operators, founder Rachael Goodrich saw too many promising brands tripped up by models built for retail scale, not foodservice nuance. She built The Alternative Foodie to change that—bringing strategic thinking, topline revenue focus, and measured growth to every engagement.
We operate as a fractional sales team for emerging food and beverage brands, delivering the strategic thinking and broad experience needed to win in foodservice - without the heavy broker layers. With more than 100 years of combined expertise across channel development, sales operations, distribution, GPOs, and operator relationships, our team gives you broker-level reach in a lean, agile model built for growth.
The work is practical and measurable. At The Alternative Foodie, we help brands clarify the size of the prize, build a roadmap for long-term growth, secure distributor and operator meetings, and execute tradeshows that drive real outcomes. We manage the details that turn opportunities into placements, creating repeatable wins along the way. And when the time is right, we guide you toward the right long-term partners to keep momentum building. Strategic. Collaborative. Results-driven. That’s the promise behind The Alternative Foodie.
Pilot Win
GPO Awarded
First Order
Distro Live
Team Grows
Partnerships
Broker Handoff
Our Expertise
Channel Strategy
Clarify positioning, pack, and priority segments, then map a go-to-market that fits how operators actually buy.
Pricing & Margin
Validate pricing and pack by segment; model margin, trade spend, and forecast so growth stays profitable.
Alternative Channels & B2B Ecommerce
Expand beyond core foodservice—non-commercial, specialty, and other alt routes—without losing focus or margin.
Sales Operations
Build the pipeline, run the cadence, keep materials current, and report what matters so deals don’t stall.
K-12 Nutrition
Navigate K-12 requirements and nutrition standards to land smart, scalable placements in schools.
Distribution & GPOs
Onboard distributors, align price files and contracts, and leverage GPO relationships to unlock buyable, repeatable placements.
Tradeshows & Buyer Meetings
Target the right buyers, design sampling that converts, capture leads cleanly, and drive fast, disciplined follow-up.
Our Team Scales Up
We're a trusted network of specialists, from culinary R&D to market insights, when your project calls for extra flavor.
Meet Our Foodies
Here is our fractional foodservice team behind every great flavor and partnership.
