Build Your Foodservice Pipeline

We partner with you to build an actionable playbook—grounded in distribution and key operator wins—that becomes the foundation for profitable, repeatable growth, with progress measured every step of the way and a clear path to either scale with a national broker or build your own dedicated foodservice team.

Brand positioning & Pricing validation

Distributor onboarding

Buyer meetings

that convert

Let's Talk

How We Help in Foodservice

Strategy & Positioning

We identify where your product wins and at what price point. From there, we map priority segments, validate pack sizes, and build a go-to-market plan that resonates with buyers.

Deliverables include:

Positioning brief and sales narrative (one-pager)
Segment and account map with initial target list
Price, pack, and margin model

Sales & Distribution

Turn access into motion. We onboard distributors, align programming, rebates, and contracts, ensuring the right GPO alignment, and run a clean buyer-meeting cadence.

Distributor onboarding plan & scorecard
GPO strategy & enrollment
Buyer list, meeting scripts, sampling & CRM workflow

Execution & Scale

We build and execute go to market strategies, connect brands with key distributors, GPOs, and operators, and drive sales from first pitch to lasting partnerships.

Weekly pipeline reviews & forecast/trade-spend tracker
Distribution coverage expansion & key-account plans
Broker brief & transition checklist

Choose Your Service Path

Same three pillars, different depth and pace based on your stage.

Foodservice Flight Plan

(6-8 week strategy sprint)

A focused engagement that turns questions into an actionable plan you can use to launch confidently into foodservice.

Brand positioning and channel brief
Go-to-Market Strategy and Segment Analysis
Price pack and margin model
Multi-year P&L

Plus: Confidence and credibility for your foodservice growth story.

The Full Spread

(fractional go-to-market team)

Your outsourced team to make the plan real.

Distributor onboarding and GPO strategic support
End-to-End Sales Support
Marketing & Sales Materials Analysis
Weekly pipeline and reporting

Plus: CRM workflow and tradeshow support as needed.

The Route to Scale

(from traction to national velocity)

For brands moving beyond founder-led selling.

Distribution expansion and key account plans
Forecast and trade spend management
Account segmentation and targeting
Broker transition plan

Plus: event execution and system build out as needed.

Let's Talk

(Not ready to chat? There’s a quick form at the bottom of this page.)

Add-Ons & Integrations

Optional modules you can add to any path. No long-term commitment.

Holistic Multi-Channel Strategy

Unify foodservice, retail, club, and e-comm into one plan so budgets and margin work across channels
On-demand fractional SVP of Retail Sales experience—ranging from Fortune 50 brands to successful emerging brands—available to support grocery and club channels as needed

Build a cross-channel plan →

Foodservice Flight Financial Rigor That Fuels Profitable Growth Plan

Pricing & Financial Strategy – Structured pricing, margin optimization, cost-to-serve, redistribution analysis, and competitive benchmarking
Modeling & Insights – Financial forecasting, elasticity studies, launch ROI, dashboards, and ad hoc analysis to drive growth

Build your Financial Strategy →

C-Suite Support

Teams preparing for a Series A/B investment
Board-level clarity on strategy, margin, and pipeline; we brief leadership and investors with what’s real

Get an executive brief →

Tradeshows and Events

Plan, staff, and run tastings that convert; capture leads cleanly and drive disciplined follow-up

Make your show convert →

Data and Materials Audit

Tighten sell sheets, decks, price files, claims, and nutrition so buyers can say yes fast

Tune your toolkit →

3PL Growth Solutions - (Ryan Group, IBI Data)

Logistics, data, and creative working with TAF to fuel sell-in and sell-through.

Explore the growth stack →

Partner Ordering Portal

Browse participating brands and place orders on our portal. Ordering and fulfillment is handled by RyanGroup via Nuvo.

Browse partner brands (coming soon) →

Build a custom plan →

Who It’s For & What You’ll Get

Built For

Founder-led selling ready to scale
Seed to Series A/B prep
New to foodservice or stalled after first wins
Small teams needing broker-level reach
Limited bandwidth for distributor/GPO setup

Outcomes

Positioning and pricing clarity
Distributor onboarding + GPO entry with aligned price files
Buyer pipeline and operator trials that convert
Forecast and trade-spend visibility with weekly cadence
Repeatable materials and follow-up that keep momentum
Clean broker transition with the engine still running

Illustrated icons representing The Alternative Foodie’s three-step process: discover, plan, and execute

Ready to Build Your Foodservice Plan?

Prefer email or phone?

sales@thealternativefoodie.com

804.241.7780

Questions We Get A Lot

We are not a broker. The Alternative Foodie is a boutique sales strategy and execution team for emerging brands. We shape positioning and pricing, open distribution, align GPO access, run buyer meetings and tastings, and manage the early pipeline. When you are ready for scale, we introduce the right broker and handle a clean handoff. You get broker-level reach with a personal, operator-first team focused on early momentum.

We see ourselves as an extension of your team. Sometimes that means laying the groundwork before a broker is in place. Other times, it means working right alongside your existing broker to enhance materials, fine-tune pricing, or optimize distributor setup. Our goal is always the same: to build momentum and create a clear path to scale—while strengthening the partnerships you already have in place.