Client Stories & Kind Words
Outcome-driven snapshots from emerging brands we’ve helped through our combination of strategic clarity and hands-on sales activation.
Spotlight Story
One quick case snapshot from an emerging brand like yours.
SCALED NATIONAL DISTRIBUTION IN UNDER 12 MONTHS
Snapshot: Cold brew coffee - Wandering Bear Coffee, startup, NYC
Goal: Build a foodservice strategy and scale national distribution with disciplined spend
What we did:
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Crafted foodservice strategy and annual operating plan
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Negotiated DOT Foods distribution capabilities program
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Secured open-coded status across Vistar (30% of op-cos in 6 months) and built relationships with Compass, Sodexo, Aramark, Google; managed HQs for Sysco, PFG/Vistar, US Foods, Reinhart
Results:
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National distribution via DOT
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30% Vistar op-cos open-coded in first 6 months
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Revenue grew from $0.5M to $1.5M on a ~5% trade budget
Success Stories
SKiNNY
POP
From Strategy to Foodservice Scale
Built Maple Hill’s foodservice engine end-to-end: secured DOT Foods for national access, targeted QSR and C&U, and enrolled buying groups Golbon and Frosty Acres, growing foodservice sales from $50K to $1.1M in <9 months and lifting Amazon monthly revenue from $30K to $420K in 6 months.
DOT Foods onboarding
QSR and C&U focus
Golbon and Frosty Acres
Amazon channel growth
National coverage with chain rollouts
Built SkinnyPop’s foodservice channel from strategy to execution, taking sales from $400K to $6M+ in two years. Secured multi-year enterprise deals, including a 3-year Sodexo partnership worth $480M+ net revenue and $2M with Guest Services, plus $5M+ in 5-year contracts with Avendra, Hyatt Hotels, and Marriott Vacation Clubs. Achieved open-coded distribution across Sysco, US Foods, PFG, Vistar, and Reinhart.
$400K → $6M in 2 years
Enterprise contracts
Open-coded distribution
5-year deals
Built national women’s leadership engine
Led diversity and inclusion impact inside PepsiCo Foodservice: served as a Women’s Foodservice Forum national ambassador, designed development and networking programs, and founded the Women of PepsiCo Foodservice group, growing it to 1,000+ members across functions and building an enduring mentorship pipeline for emerging leaders.
WFF national ambassador
Founded Women of PepsiCo Foodservice
1,000+ member mentorship network
DEI programs for career advancement
Built regional F&B leadership community
The Richmond Food & Beverage Consortium brings together makers, operators, distributors, and partners across the supply chain to accelerate professional growth through shared experiences, local connections, and practical programming, elevating Richmond’s foodie scene while strengthening industry ties.
Professional Development
Cross supply chain connections
Local leadership community
Elevating Richmond’s foodie scene
What Partners Say
Kind words from brand leaders, operators, distributors, and GPO partners we’ve worked alongside.
"[Rachael's] experience and industry relationships enable emerging brands and start-ups to rapidly expand foodservice and alternative channels."
Carl Gerlach
CEO, Maple Hill
Why It Works
What clients notice first and why the engine keeps running.
Operator-First Execution
We win operator trials, gather feedback, and turn early wins into repeatable orders.
Distribution Done Right
Price files aligned, contracts clean, onboarding tracked, coverage expands without stalls.
Broker-Ready Systems
When velocity and systems are in place, we hand off to the right broker and stay close through transition.
